Amazon leads global smart speaker, smart display market
Sales of smart speakers and smart displays have increased slightly year on year. According to the most recent Strategy Analytics study, a shortage of components like semi-conductors appears to be affecting device sales. The shortfall is having a greater impact on Chinese sellers than on others.
According to the most recent survey, overall smart speaker and smart display shipments increased by 10 percent year on year to 39.3 million devices. While this is a record for a third calendar quarter, sales are practically unchanged when compared to 39 million in Q2 2021.
Uncertainties in the market as a result of the proliferation of new coronavirus versions are also influencing sales of smart devices and smart displays.
In the third quarter, sales of Smart Displays climbed by over 19 percent year on year to 11.2 million units, while sales of basic smart speakers (without a display) increased by roughly 7 percent. In the third quarter of 2021, smart displays accounted for eighteen of the top fifty models sold.
With 1.5 million devices sold in Q3 2021, Google’s Nest Hub topped the list of smart display sales, followed by the second version of Amazon’s Echo Show 5 and Baidu’s Xiaodu Zaijia 1c. Google’s Nest Mini was the best-selling gadget overall in the third quarter of 2021, with slightly more than 5 million copies sold, followed by Apple’s HomePod Mini and Amazon’s fourth-generation Echo Dot.
The global smart speaker and smart display market ranking remained constant in Q2 2021, with Amazon at the top. The e-commerce behemoth is followed by Google, Baidu, Alibaba, and Apple, in that order.
The gap between the top five and the rest of the market widened as these businesses dominated the entry-level (USD 50-99) and ultra-low (USD 49 and less) price bands, with Apple driving the rise with the HomePod Mini.
While the global smart speaker and smart display market returned to form in the first half of 2021 as vendors capitalised on pent-up demand from 2020, the lingering, if not intensifying, issues of shipping and logistics challenges, component shortages, and the new variants of coronavirus in the second half of 2021 are weighing heavily on this market.
This market’s growth will most likely not revert to pre-COVID levels until at least 2023.