Instagram’s chronological feed to return soon

Instagram CEO Adam Mosseri stated during a Senate subcommittee hearing on Wednesday that the company is working on a version of its feed that will display users’ posts chronologically, as opposed to the current ranking system, which organises posts based on user preferences.

The company’s algorithmically sorted feed, which was introduced in 2016 and later upgraded in 2017 to include suggested content, is highly despised by users who prefer that their own and their friends’ postings appear in a timely way.

The current feed makes use of artificial intelligence to generate what Instagram refers to be a more tailored feed depending on user activity. However, despite the company’s protestations to the contrary, it has remained unpopular with a sizable portion of consumers.

Mosseri testified before a Senate subcommittee, where he was grilled by senators about child safety concerns with the app. The hearing was prompted in part by revelations from whistleblower Frances Haugen, who provided internal documents to The Wall Street Journal indicating the company was aware its app was “toxic” to teenagers.

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To design uniform standards and protections, the organisation would solicit feedback from parents, regulators, and civil society. Mosseri stated that platforms would have to earn Section 230 of the Communications Decency Act protections by adhering to those criteria.

Instagram began rolling out the “Take a Break” feature to users in the United States and other English-speaking countries on Tuesday. After a certain time period, the opt-in functionality urges users to suspend their use of the app. Next year, Mosseri added, more parental restrictions over their adolescents’ Instagram use would be provided.