WhatsApp predicts 2022 tech trends
The year 2022 is approaching, and Meta Platforms-owned WhatsApp has provided some predictions on how the business landscape in India will alter.
According to the firm, the most basic, accessible, and scalable technological solutions that have the capacity to cross the urban-rural divide and handle local concerns will influence India’s road to becoming a digitally inclusive and financially empowered country in 2022.
WhatsApp has forecasted the following technological trends for 2022
Citizen engagement and governance:
WhatsApp anticipates a greater role in successful governance and efficient citizen interaction by city and state governments in 2022. It claims to be able to minimise citizens’ barriers to accessing credible, authentic, and helpful services.
Small & micro business digitisation:
Small and micro-enterprises may benefit from digitization in the post-COVID era.
The free WhatsApp Business App provides small and micro enterprises with tools and features that can help them create a digital storefront and provide better service to their clients. The company claims that this digitalization has provided democratised access to client bases to entrepreneurs across India, particularly women in rural India, and has helped them expand and scale their businesses, further bridging the gender digital gap.
Chatbots that can communicate in multiple languages:
Businesses may use multilingual chatbots to expand their reach in a country like India, which is geographically and linguistically diverse.
Payments in the Digital Age:
WhatsApp also believes that by giving access to digital payments, digital banking services, microfinance, and promoting easy and safe transactions with service providers and enterprises, WhatsApp can develop a smooth payments solution in India. WhatsApp Pay is thought to be a big part of this.
The fastest scaling services are those with a simple UX/UI:
Simple user interfaces can significantly minimise barriers to mobile internet usage and accelerate digital adoption.
Traditional industries will increasingly use digital technologies:
Sectors including education, healthcare, banking, and financial services may use efficient and cost-effective methods like the WhatsApp Business Platform to scale up and reach rural populations.
According to WhatsApp, more people are comfortable conducting business over texting. As a result, platforms like WhatsApp Business may be able to assist in a variety of ways.